Podcast guest video pitching is a surefire way to get booked on podcasts as a guest. But sending a video pitch to a podcast host is a delicate practice. Join as Josh Cary shares his life-long discovery of the 11 aspects of successful entrepreneurship through all industries and how he has packaged them up for you to use to pitch any podcast show host brilliantly. The 11P's of the Perfect Podcast Video Pitch gives you practical, tangible steps you can take to wow an audience of any size - even an audience of one. The results will be astounding for you!
More: https://PodPros.com/167
Podcast guest video pitching is a surefire way to get booked on podcasts as a guest. But sending a video pitch to a podcast host is a delicate practice. Join as Josh Cary shares his life-long discovery of the 11 aspects of successful entrepreneurship through all industries and how he has packaged them up for you to use to pitch any podcast show host brilliantly. The 11P's of the Perfect Podcast Video Pitch gives you practical, tangible steps you can take to wow an audience of any size - even an audience of one. The results will be astounding for you!
More: https://PodPros.com/167
Hey, it's Josh Kerry. In 2017, my six figure business had become so toxic that I had no choice, but to close up shop and never look back. And if I'm being honest with myself, I was the problem, not my business, not my clients. And it was that realization alone that got me from where I was to where I am today. Today, I'm known as the hidden entrepreneur and that's because I spent 40 years hiding. Showing up in every situation, hiding my true talent, my true ability, everything that I was capable of doing and achieving, who I was capable of being, remained hidden because I desperately wanted to seek your approval. Thanks to my two adoring children that I'm blessed with today. I have a young daughter and a young son who very early on in their young lives, I realized one hard truth, that I'm the child in this circle. And if I want anything to change here out in my life, it has to start here from within. See that realization got me out of a lifetime of darkness, depression, misery, anger, anxiety, frustration, and took me to a better place. How did I do it? Well, let's get right into it. In 2017, when I made that decision to close the door on my toxic business, I took a few months to figure out what's next, and I jumped right in to the podcast industry. My brand quickly became my show, The Hidden Entrepreneur show, my podcast which still today is running strong over 225 episodes published. I even have a keynote talk that I give titled How Podcasting Saved my Life, and grew my business. And I want to share some of those lessons with you today in the form of the 11 Ps of the perfect podcast video pitch. Why a video pitch, what is a video pitch and how did I become so passionate about this. Well, back when I first started recording my own episodes, I realized that I'm not getting the full picture when guests pitch me, and all I have to go on is a sheet of paper and a picture. Sometimes the person who showed up as my guest, it didn't connect. It didn't translate. And I thought well, why if the end result here, is an audio discussion and more often than not with a video component, why aren't I getting any insight in that medium of how the person's going to appear? I don't know how they sound, I don't know how they look, I don't know how they talk, I don't know anything about them except the written word and a picture. So I set out and I started making video pitches to other hosts, when I wanted to guest on shows. What is a video pitch? A one to two minute video clip strategically planned out and recorded and delivered to a podcast host that you want to pitch. Thus, I've come up with the 11 Ps of the perfect podcast video pitch. Are you ready? Let's get right into it. Number one, personality. How do you get your personality across on camera through the screen to another person? Well, first it begins by knowing what your best personality traits are. And why do I lead with this one? Why is it so important? Well, first of all, you know, for better or worse, we make very quick judgments and assessments subconsciously usually. As soon as we see or hear somebody, we instantly think, do I like this person? Do I want to get them? Do I want to get to know them further? Do I care about what they're saying? Am I interested in them? And your host that you're pitching is going to think the same thing. So do yourself a favor. And lead with your best personality traits, so the first impression you make is in line with your strengths. So action step. What are the top two or three personality traits that you embody that are your strongest? Are you charming, witty, intelligent, compassionate, empathetic, knowledgeable, quirky, humorous, stern. And then consciously, deliberately, intently start creating that into your pitch. Number two, positioning. How do you want to be positioned to the host? Whether you are deliberate about it or not, out in the marketplace, in your industry, among your peers, colleagues and associates, your positioned in a certain way. If you don't work deliberately to position yourself, the industry will position you. So how are you and do you want to be positioned? Are you the long time expert and thought leader with years of experience and certifications under your belt, that you can now impart all of your wisdom? Or are you more of the lifelong learner who's learning on the go in real time and sharing the wisdom with the people. Either is acceptable, just figure out where you want to be positioned. Number Three, pitch. Yes this is the fundamental core about what you offer, what you bring to the table. When I work with clients, we really begin to focus on your core message. What is the foundation there that you stand for? What does that core message that you bring to the table? What are you offering? What are the stories? What are the sound bites? What are those bullet points that you're pitching, that the host can latch onto and understand you're going to offer their audience? What is that pitch? Make it strong, deliberate, and concise. Number four, purpose. What is the reason you are pitching this show specifically? You may not have to elaborate on this in words, but it should be a through line of what you are saying and how you are saying it. So why pitch this host? Do you want to get in front of their audience and why? Is it a new audience? Are you elaborating on your current audience? What is their demographic? Are you trying to build a relationship with this host specifically for a reason, and what is that reason? Are you looking to break into this industry and get this experience under your belt, in that industry? Are you looking to stroke your ego a little bit? No, no wrong answer here. Just be very clear on what the purpose is for this specific pitch. Number five, pertinent. Is your pitch pertinent. Does it make sense? Is it relevant to the host? Is it an easy yes? And you have to nudge the pitch and frame it, so it is obviously pertinent to the host. Why is it pertinent? What are they talking about or not talking about that you can bring to the table that they understand, that the light bulb goes off and says yes, this makes sense, I'd love you on this show. Number six, picture. How you appear here is everything. Obviously one of the first impressions you're going to make is when they push play and what they see, what they feel, what they hear. So make sure your framing is good and relevant, make sure your camera and your lighting and your sound and your background and everything that appears here is meant to show what an end result will look like, right? Everything I'm putting out here is to say, this is how I'm going to come to the table. This is what you can expect. Naturally, I'm going to look like this, I'm going to sound like this, I'm going to use this Mic, I'm going to here, I know how to play the game, I know what works. So be deliberate about the picture that you provide. Number seven. One of my favorites, I happened to spend 15 years as an actor filmmaker. So number seven, performance hits home. Whether you are drawn to this or not, this is every bit a performance, right? There's lights, there's camera, oh, and there's action. There's a microphone here. There's an audience. There's communication, there's storytelling, there's drama, there's comedy, there's everything to do with performance. So the more you realize that you're a performer, the better. You don't feel too strongly about that, figure out why that is and how you can lean into that. Brush up on your communication and storytelling skills and everything about being a performer. How you play to the camera, how you play to the microphone, all performance. Number eight, personalized. You're not going to create one generic video pitch and send it out. You want it to be personal."Hey Sarah, thanks so much for pushing play. By the way, I love on your LinkedIn, how you talked about your daughter and what she does and...", right? It's so easy to find one personal thing that you connect to and relate to. That makes it human, and that makes it authentic. Which goes back to my performing number there, that does not take away from any authentic element, right? Your performance could every bit still be authentic. And that's why you're also going to personalize it in an authentic way. Something that bonds and connects the two of you right out of the gate. Number nine, passion. How do you bring your passion to the video? What kind of energy do you bring? What is your tone like? Your volume, your cadence, your vibe. See, I deliberately lowered my voice, and slow down my cadence. And took pauses because your passion can still seep through. How do you talk about what you love and get the chills and have that leap off the screen here to show the host what you're capable of doing and achieving. How do you tap into that passion and put it through everything you're doing. Number ten, persistence. This goes with everything else in life and business that makes it work here too. You have to be persistent, not only in the number of different videos you make, but also if you don't hear back from somebody in three, five or seven days, ping them again. Yes, it's acceptable and it's, it's expected. What I do if I don't hear back from somebody, I'll send them a one sentence email that says, "Hey Sarah, I know you're swamped," right, right there. It shows like, Hey, I get it. We're all busy, no harm, no foul."I know you're swamped. I just didn't want this to get lost in the shuffle. Thanks." That's it and just resend it and you'd be surprised at that reply rate. And number eleven, polished. Is the video pitch polished. Is the outcome as polished as you want, as you hope are all these pieces of the puzzle perfectly put. More Ps. And how is that possible? Through practice, through rehearsing, through scripting, through outlining, through doing it, through learning, through watching it, through being critical in saying what worked and what didn't, what can I do better? What dots do I need to connect? Self-awareness has been one of the biggest wins for me personally, knowing that I can tap into that for myself. Becoming so self aware has been a game changer. Knowing who I am, how I feel, why I'm that way in any given moment and being honest with myself, the game changer. So there I've outlined 11 Ps of the perfect podcast, video pitch. And I truly believe that the more you do it, the more you put yourself out there and perfect all of these to position yourself in the best light, the better response you'll get. You want specific examples of my version of all 11. I'll give you a little secret. Go back and rewatch this video, rewatch this presentation when you can, because I deliberately upfront and throughout took my own medicine. I sprinkled in every one of these Ps from the very beginning that I introduced myself. Go back and have fun and watch it, and I can't wait to see you succeed with your perfect podcast video pitch. Thanks for tuning in.