How Saying No Helps Your Show Grow | Suzanne Culberg

Saying yes to every guest pitch can dilute your message and confuse your listeners. It might feel polite, but it's holding your podcast back from real impact! In this episode, Suzanne Culberg shares four clear filters that help you decide who actually belongs on your show and how to say no without guilt. Get ready to protect your time, serve your audience better, and grow a show that stays aligned with your purpose!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/351

Chapters

00:00 The Importance of Saying No in Podcasting
02:54 Finding the Right Fit: Audience Overlap
05:45 Choosing Topics Wisely
09:05 Building Rapport with Guests
12:01 Aligning Promotional Strategies

Takeaways

Saying no is often the best thing you can do for your audience.
It's a triple win for everyone involved.
You want to ensure that there is some level of audience overlap.
Sometimes it's the topic that leads to a no.
If you have no rapport with your guest, your listeners will pick up on that.
You can just tell that there's no chemistry.
What is your overarching bigger thing for your podcast?
You decide for your requirements for your show.
Clear is kind, whichever ones of these you choose to take.
Podcasting is incredible, it's valuable.

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/351

Chapters

• 0:00 The Importance of Saying No in Podcasting
• 2:54 Finding the Right Fit: Audience Overlap
• 5:45 Choosing Topics Wisely
• 9:05 Building Rapport with Guests
• 12:01 Aligning Promotional Strategies