Growing Your Network Through Podcast Guesting | Mista Yu

Every podcast guest wants to grow their network and build relationships from their podcast interviews. But most guests make the mistake of moving on the moment their interview ends. This is a big missed opportunity! In this episode, Mista Yu shares why keeping the relationship going with your host is a key part of long-term podcasting success. Get ready to learn how to go deeper, not wider, in your podcast guesting efforts so you can build lasting connections!

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Chapters

00:00 The Importance of Post-Interview Relationships
02:56 Building Connections in Podcasting
05:49 Supporting Each Other in the Podcasting Community
08:46 The Power of Encouragement and Appreciation
12:11 Practical Tips for Maintaining Relationships

Takeaways

Building relationships post-interview is crucial for growth.
Quality over quantity is essential in networking.
Collaboration can lead to new opportunities.
Simple gestures can have a big impact.
Support your fellow podcasters by engaging with their content.
Leaving thoughtful reviews can encourage others.
Virtual coffees can strengthen community ties.
Encouragement can help podcasters through tough times.
Networking is about building genuine connections.
Helping others can lead to unexpected friendships.

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/374

Transcript

0:01

You're listening to Podcasting Made Simple. Hi, I'm Youssef Marshall. Ever since I've begun my podcasting journey, I wondered the same question. What happens when the record light is no longer on? interview. Recording was great. But now what? The easy answer is actively chase the next opportunity. Put out more content. Get on more shows. The more difficult answer is one that costs us a little bit more, but it proves really big. in the dividend department later on. We need to keep the relationship going even after the interview is done. So you've been a guest on our podcast, it went well, what's next? I'm gonna gently encourage you to take a pause right here and go against the grain. Instead of quickly moving on to the next thing, which is common for many of us, we're going quality over quantity this time. You're gonna create more content, do more guest spots, it's definitely gonna happen. But this time you're gonna invest a key seed for the horrors you want for your podcast and business. This time you're gonna continue to build a partnership and relationship you just started. How do you do that? Why should we do that? Hopefully I could help out with both questions. Now I totally get the initial reaction because I had the same questions, I had some of same thoughts. Do I have time to build relationships? Have you seen my schedule this month? Is this really required to build a strong community and a strong network? Does this actually help grow my show? The answers are yes. Yes, and absolutely yes. We're getting the widest new sense for you as a podcaster. Collaboration, maintaining a relationship with a host, and why you should even do that. The method and the understanding behind that. You need to find practical ways to collaborate with the host in the future and build relationships. We're gonna help you out with that. Here's one awesome tip that I love. Don't reinvent the wheel. Use the same channels you connected with them initially and do that the same way. as you initially started. If you're on social media, drop me a quick, hi, how are things going today? How's the show going? If it's text or email, cool. That's a start of your day before things get too busy. Drop me a quick compliment. I've been hearing some great feedback from the episode we did together, some great comments, some great questions. Wanna thank you again for having me on your show. How are things going for you? Are you getting new business from my episode? Are you growing and meeting more people because of my episode together? encourage them because honestly, we forget sometimes, I don't know how, but we forget that podcasting can be hard. The more support and encouragement from people who get what we go through, the better, right? What better way to show that you're invested in their success and in your own? Be honest. How do you feel when a guest says they've heard a couple of your episodes? I know how I feel. I get overwhelmed and I get emotional a little bit because I'm touched by that. I guess part of me doesn't think, you know, that people really wanna hear sometimes. So for many, putting their hearts out for the whole world to hear is a daunting task as podcasters. It's even intimidating. When someone takes the time to invest in you in this way, it's priceless, it's invaluable. It's often a boost that we need, we all need as podcasters during those rough podcasting days and weeks and months and years. Another way you're gonna help towards that relationship after the interview is over, support the host episodes from the comments section. If they're going live, make it a point to put it in your calendar, pop in. If you only have a few minutes, pop in on your break at work or when you're doing other things at home, pop in and shout them out. Let them know, know what, I'm listening, this is great so far. Keep up the great work. You don't know how much that does for a host who may be dealing with all kinds of things internally in their mind. These are just little Cs. that you think might not matter that much, they can spark a great harvest for your colleagues. Shout them out in the comment section if they are doing a recorded episode. Jump in there and leave some thoughts. Ask a question that may evoke more thoughts or maybe even create another episode because of the amount of questions the host is going to get. Help boost their profile and help boost their cache and help them grow their show the same way you want someone to help grow your show. Another way you can help is send them review of their show. If you haven't done it already, review this show or specific episode. I do that all the time. Always try to live life from a very powerful zig-zag quote. And I quote it probably way too often, but I just love it so much. And it says, if you help enough people get what they want in life, God will help you get what you want in life. I totally believe that. I know it runs counter to the world around us and I get that, but it's proven to be true so many times in my life. Take an extra beat. Drop a thoughtful review on your whole show. You know, honestly, this is probably happening on your platform as well, but people likely listen to your whole show and wondering, should I keep listening? Is this really for me? Your review might help encourage that person to continue to keep listening and try to forget that could be happening on your platform as well. So you'd love to get a review from one of us on your show that says, you know what? This person is relevant. This person's resonates with me and it could encourage somebody else who's watching and listening. who might be on the fence. Another way that we can help maintain a relationship and build a relationship after the interview is over is virtual coffees. Sounds super simple, right? We do this kind of stuff all the time in business and networking circles. I know networking can often be a dirty word in business circles just because of people's intentions. Some folks just want to get all their business cards passed out. They come out there with 500, they want to leave with zero. And it's their big intention. But we in the podcast community have an awesome opportunity. We got a chance to be able to not only connect and collab with other podcasts, but also encourage other podcasters. Everybody I speak to, to a man as a podcaster, they go through the same thing, the same challenges, the same hiccups. They wonder, they're going to quit today. It's their last episode. Imagine if you had somebody there to encourage you before that even happens, before you get to that place. Have a virtual coffee with somebody who you've been a guest on their show. Take the time to listen to them. Be a listening ear. Be a shoulder flimmin' cryo, if that's what they wanna do. Podcasting like like is typical. We can be in a Pirebu shoes someday. We might appreciate having friends that are willing to do for you what you did for them. Instead of bringing a pitch, these are great times to listen to our colleagues and help keep the community strong. You never know. That could be the boost that keeps them going for another five, 10 years. We got to stay engaged and stay communicative. Honestly, if we're privileged to be on someone's show, we get to show the world our business card. And it would never be wanted or solicitous. We're being invited into someone else's world and actually share some of ours. I honestly believe that if I get on someone's show, that is networking. We are networking. You have a privilege to be on someone's show. I think it's only right to show appreciation. I think it's only right See how they're doing you on this show sharing your world with others I'm for me. I'm definitely curious about how that went over the people with maybe what I was talking about You see something wrong. Should I say something better? I want to stay in contact with the host just to understand what the reaction is to our episode It is something that can change or do better at or if I emphasize something that's really good at resting with people So I'm listening should I say some more should I be more? frequent on other shows to talk about that and to share about those things, it resonated so much. We can't do that without staying engaged and being communicative. So I believe that's a part of networking also, but it's just great for us to build community together. We've heard complaints about people who had issues with the analytics or they said only 15 to 20 people heard their latest episode. What if you recorded that episode and those same 20 people were right there in the room with you locked in? Listen to every word you're saying with their eyes right on you. Some folks will freak out because they're introverts, but I believe that it would change the way that you look at this opportunity that we have in podcasting. There's a relationship that we definitely need to have, not only with our viewers, but also with each other. And that's what makes the community strong. We're on the verge of a podcasting burst, if you will. We're taking podcasting to places that it's never been taken before. And I believe that we have to be able to be at a place where we're strong together and in community together. I imagine if you had a room full of 20 people listening to your show, you'd feel pretty good about where you are and what you're doing. I know it's not 500, I know it's not 5 million, but it's 20 people who actually care what you have to say. I would assume that for that moment, you're not thinking about the thousands anymore. You just have great appreciation for the 20 that can see you and see what you're doing and appreciate your heart. and the word that you're putting out. personal story. I recently found a fellow podcast, we're in the same community together, but we haven't met officially yet. But they talk about one of my great loves, which is coaching. I never heard of the person or their work. I was hooked after two episodes in. I honestly felt like I came alive again in this area. I had some questions I was dealing with and I immediately followed the show and I was just compelled to leave a glowing review. It was a long review, but it was a really, really good review in my opinion. It was really heartfelt and authentic. I was really appreciative of this person and the work that they were doing. I wasn't trying to cover your family with the person. I genuinely enjoyed what their podcast represented and what it was about. And it made me feel like I can continue to chase this dream that I have for years. I really felt rejuvenated. This person was speaking my language. Every guest that came through was speaking right to me. felt like it was shaking up my whole world. It was all good. But I'm sure it's not to encourage, not only to encourage you, to encourage your podcasting peers, but also just because it's just human, man. It's just right to support other people and to give to others what we want given to us. I believe it's more blessed to give than it is to receive. I'm trying to show you something else though. It might be so, but maybe in a day to day hustle and bustle of your podcasting life, you might've missed it. I don't even know if my review or my comments to that person was read yet, but I do know this, I honor the golden rule. and it touched me to take that extra step. Here's my point. What if nobody did what I did? What if nobody took the time out of their busy schedules, which you all have, I admit it, and stopped to a hand up to somebody who's out here doing what they're doing in this podcasting journey? What if that encouragement was part of the why they thought the podcast in its niche was relevant for? How many podcast friends have you heard that had been on hiatus for over a year? two years, having to have quit the podcasting business altogether. Have you listened to the reasons for why? Might be some highly personal stuff in there, but nestled in the middle of all of that, there's a lack of purpose, uncertainty that their message and their voice matter to anybody. My hope is that every podcaster that can hear this can be that for somebody else. When we talk about leaving a review and jumping in the comments section, jumping on their live episodes, sending them a message via social media or text or email, we have the ability to impact and to be impacted. We have the ability to influence and to be influenced. We have the ability to grow and we have the ability to help others grow too. That's the beauty of community in a nutshell. So if you're a guest on somebody's show, think about these ideas. Number one, thank the host sincerely for having you on. The pool is big and there are a lot of fish in it. You making a cut isn't a given, but you be on his shoulder the privilege. Be appreciative of that. Number two, thank the host for the opportunity after it's done. That's just being honorable. Don't just lull off and leave the room. You never know, you may be working together in the future and host may recall your kindness. They may remember your appreciation and want you back on a future show. Don't burn bridges. Thank the host for the opportunity after it's done. Number three, follow up with the host. Plenty of folks will never reach out after the episode ends. It's an ugly reality of the podcasting game. It's just the truth. They're already onto the next thing, but there are many hosts that are so excited. Many of you who I know that I'll hear from you a couple of weeks later, asking me how I'm doing or telling me that you love the episode. I'm doing the same for them. Ask them how they're doing. Are they seeing girlfriend and business after episode? Are we seeing more sales from your books? I asked those kinds of questions. Are we seeing new clients because of the episode? Please don't underestimate the surprise encouragement message early in the morning or snack in the middle of your lunch hour or at the end of your day that gives you that reminder that somebody is listening. Number four, leave a review or comment on future shows. Give the kind of support you would personally appreciate when you are the host of your show. Sometimes that's the most powerful testimony. Take the extra step, show a little appreciation. It doesn't cost you a lot. but it has such a great dividend for the other person, for the host. It's gonna mean something to them. Number five, you might make a lifelong friend. I hear about this so often. One collaboration and a consistent stream of communication and lifelong friendships are forged. Happens all the time in this business. Sometimes people just click. It starts with follows on social media, to happy birthday messages, to hello emails. through reconnecting at networking events, to phone calls and texts, to going on cruises together. I've seen this happen. Even if it's not your goal, it could be an unexpected but beautiful circumstance. You're definitely building a strong team and community when you follow these tips. The potential of the podcasting community is limitless, but you have to be okay with allowing others to help us with our mission. Maybe more importantly, we have to be okay with helping others with their mission. Together we can help make podcasts something beautiful and effective and touch lives around the globe. Thanks for listening. Have a wonderful day. more episodes, please visit podmatch.com forward slash episodes. Thank you so much for listening.